International Market Research

Before entering any new foreign market it is essential to carry out detailed international market research and evaluate the target opportunities. Get your research right and it will help prevent costly mistakes and maximise your profit potential.

It’s highly unlikely that you'll have the luxury to be able to target selling to the world over, so to save time and money it's vitally important to do your homework and identify exactly where in the world is the best place to sell your product or service.

International market research is all about understanding and responding to consumer traits in foreign markets, which may be very different to those of your UK customers. If you don’t research the culture, regulations and payment methods that are typical to the market that you plan selling to, then you'll most likely be setting yourself up to fail.

Our market research department has a strong reputation for depth, quality and effectiveness. With a dedicated team of market researchers, skilled in the use of desk-based research they provide market insights that will enable your business to grow. Research sources include (but are not limited to): trade associations and professional bodies, government sources, trade journals and other print media, published reports, industry networks and subscription databases. 

How we can help

The first step is to scope out the project with the client via a virtual meeting. This enables the researcher to get an understanding of the business, its products and services, and the issues to address through the research. The researcher will write a proposal on the basis of this discussion, and send it to the client to be agreed. Once this is agreed and contract signed, the researcher will carry out the research. Upon completion, a full report with sources listed will be sent to the client.  

Our desk-based approach will deliver insights into the following: 

  • market size, growth, and forecasts;  
  • the structure of the market and how to navigate the best route to your customer;  
  • identification of potential distributors and customers;  
  • product modification and certification; 
  • competitor analysis;  
  • marketing opportunities to spread the word about your brand. 

At some stage, you may also decide that you'd like to do some field research by visiting your target market and meeting with potential business partners or customers. To ensure that it's a successful trip you can utilise our network of commercial officers and consultants, based in British embassies, consulates and chambers of commerce around the world, who can make in-market introductions and gauge the level of demand for your product or service.


International Market Research will cost in the region of £1,800 - £2,500. This is dependent on the exact brief.


To get in touch with a member of our team please email or call +44 (0)1275 778 133.